In this project, I aimed to bring to light the feeling of loneliness and detachment that large metropolises like Milan inspire. By exploring the daily commute on the Milan Metro, I recreate the characters and portrayed them in a fashion editorial style, with a focus on bringing out the shocking feeling of solitude.
I put a playful spin on the daily commute on the Milan Metro. Creating like 30 characters based on people I encountered on my daily rides, and divided them into three separate posts, which I called "Strambi" (Italian for "weird") with the chic aesthetic of a fashion magazine. The industry conveys to its consumers that they are one-of-a-kind, exclusive and lonely ...
Through storytelling, I engaged my audience and created a connection, transforming the mundane act of commuting into a entertaining and reflexive experience.
The response to the project was overwhelmingly positive, with many people relating
to the characters and situations I described.
to the characters and situations I described.
Also brought some considerations about loneliness to those who followed along.
What does it truly mean to feel alone in a bustling metropolis like Milan, where people are constantly surrounded by crowds yet still experience a sense of isolation?